Split Poster Analysis
Text
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Director has a following and so his name is
featured prominently in the poster
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Underneath main title text builds suspence and
intrigue due
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Fragmented text used to mirror mental state of
main character and contrasts against the other text in the poster that uses a
vary basic font
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Shown to clearly
be a thriller so is clearly attempting to capture that audience
demographic
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Lack of main actor lists suggests limited cast
and is also means poster relies on the recognition of James Mcavoy
Colour
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Monotone except for actors face which draws
attention to him clearly showing presence of known star
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Date is in different colour which draws
attention to it
Imagery
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Contrast created between three normal shadows –
which clearly represent other personalities and the fourth much larger and
aggressive shadow
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This aggression is created through the present
of his arms
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The angle of these shadows draws the attention
of the viewer to both the lead actor and the date of release
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Female silhouette of shadow again adds intrigue
for his multiple personalities
A single intertextual reference is made in the poster
through the focus on the name of the director M. Night Shyamalan.
The colour scheme for the poster is for the most part
monochromatic with the
The supernatural element of the film is immediately apparent
to the viewer of the poster
Viewer reaction of fear created through shadows and lighting
on main character
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