Magazine Analysis - Empire Magazine Audience

Empire Magazine

-       First Issue July 1989

-       Best selling film magazine in UK

-     Distributed to an International viewer base

Focused towards a more mainstream audience as shown by their focus on the celebrities in films which includes exclusive interviews and character pieces on individual stars

The advertisements featured in the magazine suggest a young adult adience as the magazine features ads for filmakers courses 

Focused towards a more mainstream audience

Particular focus on celebrity and the stars of films with exclusive interviews and character pieces.  (A list access)

Advertisements suggests a young adult audience with advertisements for filmmakers courses intermixed with basic products

 Published by Bauer Media Group who  publish Empire.

“THE EMPIRE READERSHIP is three-quarters male and aged 18-40, employed, in a relationship (although not necessarily married), university educated and time-poor. Empire’s audience is passionate about film — they use cinema as escapism or insight into other worlds. They are also key influencers in their group of friends and within their family — no-one would dream of seeing a film without their recommendation. From the multiplex to indie cinemas to home cinema and streaming on their laptop or phone, they now have access to cinematic content 24/7. In an increasingly noisy world, with a wealth of information available, Empire’s job has never been more important. We curate, we inform and we entertain, whenever and wherever our audience is”

this younger audience target is shown through their wide use of digital media such as podcasts and their website