Audience Research - Impact of Subject Matter

Another area that would impact the audience is the subject matter of the film that I plan to make. This film is centred around young adults/older teenagers lives. This focus would mean that this film would supposedly be of interest to other young adults who can relate to the subject matter but also to those of an older age as it might be nostalgic for them.

I performed a small amount of audience research amongst my year group to see how much interest there would be amongst the 18 - 25 age group. I asked a group of twenty friends after telling them the summary of my film if they would be interested in seeing this film you can the results below

As you can see the vast majority of those who were asked would be interested in this film indicating that my prediction of the audience was to a certain degree correct.

However I did some further research with a different age group to further confirm my theory on the age group that would be most interested in my film. I did this by asking a smaller groupf of ten adults who were aged 41- 54 if they would be interested in the film I was proposing these were the results

In contrast to the eariler group the opinion was much for split with only 4 out of 10 people indicating that they would be interested in the film I was proposing this further increased my confidence that I was attempting to focus on the right age range for the film

One issue with this research is that it does into take into account the economic background of the people I was questioning however this isn't as much of a factor with short films as it would be with trailers as the short film is a niche product and so will often not be of interest to those who are less well off as it tends to be those from wealthier backgrounds that interest themselves in more niche film making.